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Doing Well by Doing Right
ING is one of the world's biggest providers of financial services. A leader in banking, investments, life insurance and retirement services. A trusted name for tens of millions of customers in over 50 countries globally, and over 20 million in the 13 markets in Asia in which we operate. With big ambitions to grow.
We aim to win. But not at any price. We believe that success comes not only from doing what is good for our customers and our bottom line, but also for our employees, our shareholders and society at large. It's what we call Doing Well by Doing Right.
Doing Well by Doing Right drives every aspect of our business, from the people we employ to the way we make decisions and manage the business. So we believe that reward should reflect entrepreneurship, drive, teamwork and initiative. That success tastes sweetest when you know you have acted with integrity. And that we should be easy to deal with, deliver on our promises and treat everyone fairly.
The way we work
We believe in responsible growth. Our Business Principles guide how we conduct our relationships, make our decisions and develop our people.
Read our Business Principles for yourself here.
An example of how these principles are translated into our everyday work is the way that ING tries to positively influence the communities in which it operates is by contributing to world education through our
Chances for Children programme.
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